Comscore Inc. (NASDAQ: SCOR) stock declined by 22.08% in the current market trading session. Comscore is a trustworthy partner for media planning, purchasing, and evaluation across platforms. Comscore is the sector’s emerging third-party source for accurate and reliable cross-platform measuring.
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What is happening?
Comscore has announced that its hallmark cross-platform solution, Comscore Campaign Ratings, will now include YouTube and YouTube TV measurement. Comscore will be ready to provide the advertisers with an unrivaled knowledge of how viewers are consuming content on YouTube and YouTube TV across desktop, mobile, and, with this integration, connected TV, owing to this milestone, which develops on Comscore’s joint venture with Google to help develop the next generation of YouTube metric without third-party pixels (CTV).
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Marketers and agencies may use Comscore Campaign Ratings to get a reduplicated picture of impact and frequency across linear TV, OTT/CTV, PC, and Mobile inventory. This also adds co-viewer measuring on OTT/CTV. Advertisers and agencies will be able to comprehend aggregate co-viewing for YouTube and YouTube TV across OTT/CTV, as well as additional reach to their linear TV, buys due to the new capabilities introduced today, enabling complete cross-platform ad measurement.
Advertisers are finding new ways to reach audiences following an increase of streaming on CTV devices. Comscore Campaign Ratings provides marketers with a comprehensive and consistent way to assess campaign success across providers and platforms in the face of such fast development and the proliferation of streaming services.
SCOR stock, Financial Highlights
Comscore has announced its second-quarter 2021 financial results. The summary is as follows:
- The second quarter’s revenue was $87.7 million, which is a drop from $88.6 million the year before.
- A net loss of $18.5 million was reported, opposed to a loss of $10.4 million the previous quarter.
- Adjusted EBITDA was $2.6 million, down from $9.2 million the previous quarter.
