Top 3 Cosmetics Stocks in the market

Here are the best cosmetic stocks in the stock market that you should be looking for.

The cosmetics industry is estimated to be worth almost $50 billion. This is an industry that produces high-end skincare, make-up, lotions, perfumes, shampoos, and other products.

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The COVID-19 pandemic has affected the cosmetics industry. It has been a bumpy ride for most of the cosmetics stocks. As we head into the New Year, things are expected to get better. The cosmetics industry expects to recover the losses in the coming year, which it had in 2020.

If you are looking to invest in the cosmetics industry, here the top three cosmetic stocks to buy.

Nu Skin Enterprises (NUS)

Nu Skin Enterprises (NUS) is an American multilevel firm that produces and markets various premium cosmetics, personal care, and beauty products.  The company supplies its products to retailers which include department stores, specialty, and mass-market retailers.

Recently, the company appointed a new CFO, Laurent Mercier. Mr. Mercierwas the deputy CFO and succeeds Pierre-André Terisse.

The core focus of the company remains on empowering its network of sales leaders. Moreover, Nu Skin also focuses on exploring new spaces for improving its customer’s experience on different digital platforms.

The company has performed better since dropping in March. Most importantly, over the past 60 days, Nu Skin has observed upward estimate revisions by 26.5% for its 2020 bottom-line. Also, the company is moving with an average earnings surprise of 18.7% in the last four quarters.

If you are looking for a cosmetics stock, Nu Skin Enterprises (NUS) is a suitable stock to bet on.

Revlon (REV)

Revlon (REV), a New York City-based multinational cosmetics firm that also produces skincare, fragrance, and personal care products. The company is moving with a bullish trend and has sequentially improved its quarterly results.

During the third quarter, the company reported net sales of $477.1 million compared to $347.60 million in Q2. However, the quarterly results were on the lower side from the last year due to the pandemic.

Still, the company recorded a 13% increase in its E-commerce net sales during Q3. The online sales accounted for 12% of the total net sales of the quarter.

Revlon expects things to get better in 2021. The CEO of Revlon, Debra Perelman commented that the results have improved as they have headed to the latter stages of 2020. The company is continuing to work on reducing its costs to manage the shortcoming due to the COVID-19 impact.

With improving e-commerce sales, Revlon (REV) expects to have a recovery period in the next year. In that premise, the long-term prospect looks promising for the cosmetic firm.

Inter Parfums (IPAR)

Inter Parfums (IPAR) is a French-based firm that develops, manufactures, and distributes prestige perfumes and cosmetics products. The company has picked up momentum after it updated its 2021 outlook and announced new plans for the next year.

The company has a forecast of net sales between $610 million and $625 million for 2021. Based on the midpoint of both 2020 and 2021 guidance, it shows a 24.1% rise in net sales.

The CEO of the Inter Parfums, Jean Madar said that they are going to initiate the launch schedule for its Kate Spade signature scent. Before this year’s end, the company expects to begin selling the new fragrance in over 1,200 Ulta stores.

Early in 2021, the scent will be available in major U.S. department stores including Amazon and other top European markets. Also, the company plans to begin its distribution in the rest of the world by the second quarter of 2021.

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Moreover, the company has plans to launch its first MCM women’s fragrance in the first half of 2021. So, there are a lot of things happening for Inter Parfums (IPAR) in the next year. And, with an upgraded outlook, things seem quite good for the cosmetic firm.‎

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