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Top Makeup Stocks to Watch For in 2021

With the vaccine news and things coming to normal, makeup stocks can boom in the next year.

As we head into 2021, spaces will open for each industry to see growth in their respective business segments. Also, with vaccine deployment expected in late December and early January, things are likely to get better.


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However, there is no surety about what’s going to happen because a pandemic cannot be predicted accurately. Still, the indicators are favoring the stock market to get better in the next year. We have already seen a glimpse at the later end of 2020. Let’s hope for things to get better.

The cosmetics industry has a vast array of beauty products including makeup, perfumes, lotions, hair colors, shampoos, and accessories. So, makeup stocks are stock from either cosmetic firms or beauty firms. 

Investing in makeup stocks can be tricky. So, let’s solve this puzzle and look at the best makeup stocks for investment in 2021.

Coty (COTY)

Coty is a well-known makeup brand that makes sun care products, color cosmetics, fragrances, etc. The company has a vast profile in the cosmetic sector. The company has been facing issues over the past few months and has gone through the transition of CEOs. Also, Coty sold its high-profile brands.

The COVID-19 pandemic didn’t show mercy on Coty as it was already in turmoil. However, after facing a pretty tough time, the company aims to rebound. In recent times, the stock recovery has been prominent as it has more than doubled since mid-Oct and it continues to progress.

The first quarter outcomes prove that the company is emerging as a stronger firm in the middle of a global pandemic. This shows that Coty is preparing to bounce back in the coming years.

Currently, Coty is rated by Zack at Rank 3 (Hold) which shows that the upside potential is still there. The valuation metrics indicate that Coty may be undervalued. The recent growth in shares price and earnings estimate revisions show that Coty (COTY) will be a good stock for momentum investors.

L’Oréal S.A. (OR.PA)

It’s been a tough year for the makeup industry but L’Oréal has survived it pretty well. In the past few weeks, the stock price has dipped a bit, is it a sign to worry?

We are heading into a new year with a lot of optimism. 2020 has not been a year for the cosmetics industry. With restrictions all around, stores were closed for most of the year. However, with the opening of stores and the economy getting better, L’Oréal holds the potential to be a long-term big fish.

Turning its target towards China, L’Oréal is on the right track for a sector recovery and the long run.

On Dec. 10, 2020, Deutsche Bank analysts upgraded L’Oréal shares to buy with a new price target of €340, indicating a 13% upside. Shares of the French cosmetic and customer care have soared up to 14% so far this year.

On the other side, Zacks Ranks the stock at 3 as a hold.

L’Oréal has upside potential and it will benefit in the long-term run. It’s one stock to watch in 2021.

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