The stock price of Cosmos Holdings Inc. (NASD: COSM), which was recently checked, increased 15.87% to $0.2030 during pre-market trading on Tuesday after the business disclosed a new selling strategy.
Which selling partnership has COSM disclosed?
The premium food supplement firm Sky Premium Life, owned by Cosmos Holdings, d/b/a Cosmos Health, Inc. (COSM), has announced that Ronda, the official in-flight publication of airline Iberia of the British Airways group, would begin selling its products. Iberian Airlines’ more than 10 million customers may use Ronda without paying a penny.
Over 600 flights are operated daily by Iberia Airlines, which is majority owned by British Airways. On all Iberia flights, the magazine is available digitally through the onboard displays and has an interactive QR Code for buying on the intranet. Iberia Plus, Platinum, and Gold level members as well as Executives Plus and Frequent Flyer Premium members also receive the magazine. With 72% of Ronda’s readers holding advanced degrees and 81% being over the age of 35, they have considerable spending power.
A proprietary brand of premium nutritional supplements, Sky Premium Life offers a full selection of vitamins, minerals, herbs, and special formulae. The European nutraceutical industry is anticipated to develop at a 7.5% CAGR to reach $100 billion by 2027, according to Mordor Intelligence. The ongoing increase in healthcare expenditures and the aging of the population are blamed for the rise of the market in Europe.
How would the partnership aid COSM’s growth?
Sky Premium Life goods from Cosmos Health are best marketed to Ronda’s high-class, educated readership. As it introduces its goods around the globe, Cosmos Health (COSM) is continuing its global roll-out plan. As of now in 2022, COSM has inked agreements to penetrate Germany and Austria and has successfully launched its items on Amazon in the United States, United Kingdom, Canada, and Singapore. The major goal of COSM is to continue developing internationally as it makes use of its strong global logistics and distribution capabilities and grows its clientele globally.