Why Liquid Media (YVR) Stock Price Is Up In After-Hour Session?


In the after-hours trading on Tuesday, Liquid Media Group Ltd. (NASDAQ: YVR) shares increased by 3.95% to $0.295 after taking part in a noteworthy event.

What activity does YVR take part in?

The LD Micro Main Event XV, which began yesterday, October 25, and will continue through October 27, is being attended by Liquid Media (YVR). It is being held at the Luxe Sunset Boulevard Hotel in Los Angeles.

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Liquid Media management will be available for one-on-one meetings during the conference. Liquid Media is an entertainment firm that offers optimum content intelligence, distribution, and finance solutions across media. Yesterday at 4:00 PM (PT), track 3 featured a presentation by YNR.

More from YVR

A multi-year service agreement (the “Agreement”) has been signed by Liquid Media’s subsidiary, Digital Cinema United (“DCU”), a well-known provider of technical content services globally. The deal was signed by a YVR subsidiary and Screenvision Media, a leader in the nation in providing full advertising and content representation services for premier movie theaters, sports arenas, e-gaming platforms, and other live events and venues.

In accordance with the Agreement, DCU will control how advertising content is distributed in specific Screenvision Media exhibitor partner theaters. Additionally, Digital Cinema United will oversee content distribution for Screenvision Media’s advertising material and deploy its cloud-based electronic delivery infrastructure, DCU Connect, across over 650 US theaters. It will take the place of USB disks being physically delivered.

How is DCU making progress?

The expansion of Digital Cinema United’s agreement with Screenvision Media further demonstrates the strength of DCU Connect by enabling the delivery of long-form pre-show content in addition to feature and trailer DCPs to theaters all throughout the United States.

Due to its scalable, economical electronic DCP distribution system, DCU Connect, which will offer a user-friendly download application for its exhibitor partners to receive Screenvision Media advertising content, Screenvision Media chose to work with Digital Cinema United.

DCU Connect just needs software to be installed and is completely free for exhibitors. Remote software installation only takes a few minutes to finish and doesn’t require any installation or hardware costs. It is connected with a number of TMS/LMS platforms, including Cinema ACE, EIKONA, Arts Alliance Media’s Screenwriter, and GDC.

What will the partnership mean for YVR?

The enormous network of more than 2,000 theaters owned and operated by Screenvision is strengthened by this arrangement for Liquid Media (YVR). YVR continues to be committed to delivering on its growth plans across all subsidiaries as it continues to develop long-term shareholder value, bringing innovation to the industry through its DCU Connect technology. With the introduction of this agreement, the technology deployment will now include more than 3,000 sites worldwide.


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