cbdMD Inc. (YCBD) shares fell 4.64% in after-hours on Monday, November 29, 2021, and closed the daily trading at $1.85. However, in the regular trading session, YCBD’s stock gained 30.20%. On Monday, the stock volume remained 38.41 million shares. YCBD shares have fallen 27.34% over the last 12 months, and they have moved up 19.75% in the past week. Over the past three months, the stock has lost 10.60%, while over the past six months, it has declined 33.79%.
Let’s discuss its recent news and developments.
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YCBD partnership with Amazon Amify
On November 29, 2021, cbdMD, Inc. (YCBD, YCBDpA), announced its multi-year exclusive agreement with Amify, an Amazon.com, Inc. platform partner, to prepare for the inclusion of CBD products within the Amazon marketplace. Amify will act as cbdMD’s exclusive CBD partner to launch products on the Amazon platform as soon as the category is accepted and becomes available.
The partnership will bring all the leading and award-winning cbdMD branded products and the new line of skincare and beauty products on the Amazon marketplace for the customers.
YCBD extend its partnership with Spotify
On November 18, 2021, cbdMD, Inc. (YCBD, YCBDpA) signed a contract extension of their advertising partnership with Spotify and the Joe Rogan Experience (JRE).
The initial exclusive partnership was signed back in 2019 and now CBD partnership will continue through 2022 with the chart-topping podcast. JRE, the number one podcaster in the world, is one of the most popular and ground-breaking podcasts on the market, giving the company a unique opportunity to reach a large dedicated audience.
Participation in the recent conference
cbdMD, Inc. (YCBD, YCBDpA) recently participated in the Jefferies Virtual West Coast Consumer Conference which was held on November 16, 2021.
YCBD new appointment
On November 02, 2021, cbdMD, Inc. (YCBD, YCBDpA), appointed Matt Coapman as the Chief Marketing Officer.
In his role as Chief Marketing Officer, Mr Coapman will be responsible for developing and executing strategies that help drive sustainable growth, create greater customer engagement and conversion. Matt has over 15 years of experience in the world of digital marketing and e-commerce strategy execution for the company.
YCBD partnership with Wodapalooza Fitness Festival
On October 11, 2021, cbdMD, Inc. (YCBD, YCBDpA), finalized a category-exclusive Official Partnership with Wodapalooza starting in 2022. The annual four-day fitness festival will take place January 13-16 in Miami, Florida. The festival is the most inclusive of its kind, featuring 41 different divisions of athletes and bringing together competitors of all walks of life and abilities as a true representation of the CrossFit community.
The recent partnership with Amify was the reason behind its gains in the regular trading session but its decline in the after-hours on Monday had no reason.