Genius Sports Ltd. (NASDAQ: GENI) stock declines by 0.19% in the current market trading session. Genius Sports is the international ecosystem’s official data, technology, and marketing partner, linking sports, betting, and entertainment.
GENI stock’ Significant Development
888 Holdings, one of the world’s biggest online betting and gaming organizations, has announced a major new relationship with Genius Sports Limited to deliver market-leading official data and trading capabilities for SI Sportsbook.
Genius Sports will supply pre-game and in-game material for the NBA, NCAA, NASCAR, and NFL, among other top-tier American sports assets. The company offers end-to-end value to sportsbooks by leveraging official data to power the whole user lifecycle, from player acquisition through pre-match and in-game gambling to long-term client retention.
SI Sportsbook, which recently opened in Colorado, will be the second U.S. sports betting brand to use Genius Sports’ unique full suite of NASCAR’s official data-powered in-race betting markets, which will be available in 2020. SI Sportsbook will also provide authentic NFL sports data, such as actual stats, proprietary Next Gen Stats (NGS), and an official sports betting data stream.
This new collaboration relies on Genius Sports’ long-standing connection with 888, which offers the company worldwide sports data and trading solutions, featuring official data-driven information from the English Premier League, Liga MX, Argentine and Colombian soccer, and Euroleague Basketball.
Mark Locke, CEO at Genius Sports, commented,
They’re thrilled to be extending their collaboration with 888 which is a global pioneer in online betting that has teamed up with Sports Illustrated, one of the most recognizable sports publications. This new partnership demonstrates their commitment to the integrity of their official data and their ability to provide their sportsbook consumers with a first-class betting service. SI Sportsbook’s opening is a clear statement for the confluence of sports, betting, and media in the United States, and they’re thrilled to be a part of it.