ECMOHO Ltd. (MOHO) stock plunged during pre-market. Let’s see what’s happening?

ECMOHO Ltd. (NASDAQ: MOHO) stock gained by 7.05% at last close, while during pre-market MOHO stock has been seen declining by 7.75%. In China’s health and wellness sector, ECMOHO is a prominent integrated solutions supplier. To Chinese health-conscious consumers, the firm curates and distributes the greatest worldwide brands and quality items.

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What’s up with MOHO stock?

ECMOHO Limited has announced the creation of a B2B supply and marketing platform to enhance its digital supply chain management capabilities. While substantially enhancing the productivity of internal storage, logistics, and other linkages through digital management, it will also enable ECMOHO’s partners to collaborate in the future to establish a digital supply chain.

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The debut of ECMOHO’s online B2B supply and marketing system will enhance openness in the health product supply chain, considering the many flaws of traditional health product procurement and management methods. Presently, health product procurement is not regulated, and many aspects of the supply chain are opaque, resulting in excessive prices and the obfuscation of critical information. Companies will be able to acquire favorable procurement rates, accomplish consolidated procurement operations, and more efficiently employ resources owing to ECMOHO’s platform. It will also aid in the training of procurement talent, encourage division of labor to decrease procurement costs, and increase efficiency, all while keeping essential data in digital form that can be accessible and searched with a single key, allowing for one-stop management in the future.

Ms. Zoe Wang, Chairman, and CEO of ECMOHO stated,

MOHO’s B2B supply and marketing platform includes a wide range of areas to satisfy a variety of procurement demands, including nutrition and supplements, nutritious health foods, maternity and baby health, and medical equipment, among many others. The logistics and services enabling system are also compliant with the platform. It will also give trusted and efficient information services to ECMOHO’s partner brands in order to foster good engagement within the health industry supply chain. They estimate the overall GMV via the B2B platform to exceed 100 million RMB this year when we launch the platform. In the future, ECMOHO will aim to provide additional partnering brands with a simple, comprehensive digital warehousing and supply chain management platform.

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