The Trade Desk Inc. (NASDAQ: TTD) stock gained by 0.76% at last close whereas the TTD stock price declines by 90.03% in the pre-market trading session. The Trade Desk is a technological firm that enables ad purchasers to make more informed decisions. Ad buyers may design, manage, and optimize digital marketing campaigns throughout ad formats and devices using its self-service, cloud-based platform.
TTD announced the beginning of operations in India and the hiring of Tejinder Gill as TTD’s India General Manager. Tejinder will be in charge of TTD’s Indian business and profit strategy, assisting Indian companies and publishers in enhancing the effectiveness of the open internet, which is where Indian customers are actively spending their time.
The media industry’s increased digitalization has resulted in a fundamental change in how Indians consume material online. In the last 18 months, material consumption on the open internet has skyrocketed. As per a survey by Global Web Index, Indians spend up to eight hours per day online on general, with 70 percent of the time spent on the open internet, which comprises online content, over-the-top (OTT) video, and music streaming. In addition, the open internet expanded at a far quicker rate than any other online medium, including social media. Online content and OTT broadcasting both increased by 28% and 16%, respectively, while social media grew by only 1%.
The Trade Desk seeks to assist India’s digital marketers in capitalizing on these rapidly expanding possibilities. Marketers may access a marketplace of high advertising inventory throughout a wide range of websites, apps, podcasts, and streaming OTT channels using The Trade Desk’s industry-leading data-driven abilities. The Trade Desk’s omnichannel platform allows advertisers to access relevant consumers across many platforms and interact with them meaningfully throughout their digital journey.
Tejinder Gill, General Manager, India, The Trade Desk stated,
Because digital is India’s fastest-growing marketing category, marketers are looking for more accountability and openness as they move more campaign money there. Despite the fact that Indian consumers spend 70% of their time on the open internet, over 80% of the country’s digital ad income still goes to major tech platforms that are not hooked up to the internet. The Trade Desk is here to deliver India’s digital advertising ecosystem much-needed data-driven decisioning and transparency, giving advertisers a legitimate option for tapping into the open internet’s vast potential.