Ally Financial Inc. (ALLY) stock rises during pre-market session. Why is it so?

Ally Financial Inc. (NASDAQ: ALLY) stock gained by 0.78% at last close while the ALLY stock further soars by 5.31% in the pre-market session. With $181.9 billion in assets as of March 31, 2021, Ally Financial is a global online financial services firm.  ALLY is consistently focused on “Doing things Right” and becoming a reliable financial-services supplier to our residential, private, and business clients as a customer-centric organization with passionate customer support and creative financial solutions.

What is happening?

On May 20, 2021, Ally Financial and Alex Bowman, driver of the Ally-sponsored No. 48 Chevrolet Camaro ZL1 1LE of Hendrick Motorsports, revealed a military-themed race car paint scheme for remembering Marine Captain Matthew H. Brewer, who died suddenly in February of this year after suffering from serious symptoms of chronic traumatic encephalopathy (CTE) and post-traumatic stress disorder (PTSD). On Memorial Day weekend, Bowman will drive in the commemorative paint scheme at Charlotte Motor Speedway, where the NASCAR Salutes program will honor fallen veterans during 600 Miles of Remembrance on Sunday, May 30.

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CTE is a degenerative brain condition that affects soldiers, athletes, and those who have experienced repeated brain trauma. Ally is contributing a total of $10,000 to the Concussion Legacy Foundation and the USO in honor of May’s recognition as Mental Health Awareness Month, in order to further critical studies on CTE and its debilitating impact.

Bowman, driver of the No. 48 Ally Chevrolet Camaro ZL1 1LE commented,

It’ll be a pleasure to pilot the patriotic No. 48 Ally Chevrolet in Charlotte next weekend. ALLY’s military men and women, as well as their families, make tremendous sacrifices for us and their country. Getting Captain Brewer’s name on the car for 600 miles would be memorable. Bringing focus of seeking a cure to CTE and PTSD by services like the Concussion Legacy Foundation and the USO is critical.

Chris Nowinski, co-founder, and CEO of the Concussion Legacy Foundation said,

Initially, when he started experiencing the symptoms of multiple concussions he recognized the urgent need to speed up CTE studies to better recognize and promote the mental health ramifications of brain injuries he founded the Concussion Legacy Foundation nearly 15 years ago. Ally’s contribution will help them understand more on how to avoid, diagnose, and handle CTE through clinical and brain bank study.

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