Eventbrite, Inc. (NYSE: EB), an American self-service and ticketing website specializing to browse, create, and promote local events, announced that Julia Hartz, Co-Founder &CEO, and Lanny Baker, CFO, are set up to engage in a virtual fireside chat at the J.P. Morgan Global Virtual Technology, Media and Communications Conference on 24th May 2021. EB stock price declined adjacent to the news.
At last check, in Pre-market trading, shares of Eventbrite Inc. (EB) were down -1.13% at $20.16. EB’s stock closed the last session at $20.39, decreasing -1.69% or -$0.35. Shares of the company fluctuated between $20.39 and $21.08 throughout the day. The shares of Eventbrite Inc. have retreated to -4.94% in the last five days; however, they have lost -6.89% over the last month.
Eventbrite is an international event management ticketing and experience technology platform that is used by approximately one million event creators to curate events in more than 180 countries. Since its initiation, Eventbrite has emphasized immensely on the experience economy, transitioning the orthodox format of organizing and attending events.
The objective of the company is to commercialize a self-service platform that would provide ease to produce and sell tickets to live experiences. The Eventbrite program serves a risk-free and effective service that allows creators to plan and develop their live and online events, which may vary from an annual culinary festival consisting of several thousand consumers to a professional webinar or a weekly yoga workshop.
Eventbrite has distributed over 200 million tickets to more than 4 million new experiences in the prior year. EB has high consumer orientation and each event managed to bring about a specific demographic of consumers.
Distinctive competency of EB is inclusive of Eventbrite Boost, the only all-in-one marketing platform designed especially for event organizers. Eventbrite Boost specializes in helping creators’ market new experiences and provides a higher reach. Eventbrite Boost also brings tools for event creators providing an increment in their social media followers, like Facebook and YouTube, create branded emails adequate to represent sponsors and marketing materials which may promote their events on social networks, keep a track of ticket sales, and optimize sponsored messages, on Eventbrite.
High level of engagement for event creators combined with the significant operational value of Eventbrite Boost provides ease in managing events, however, EB failed to induce high investor interest with Eventbrite share price declining at the last check.