Document Security Systems Inc. (DSS) stock plunges during current market. Let’s find out why?

Document Security Systems Inc. (NASDAQ: DSS) stock plummeted by 2.45% in the current market trading as of this writing. DSS is a global corporation with operations in brand protection technology, blockchain security, direct marketing, healthcare, real estate, and digital asset securitization.

What is happening?

Following substantial investment into Puradigm LLC, a producer of proactive air and surface purification systems that have proved to be safe, scalable, and offer 24/7 security to all indoor environments, DSS announced the launch of DSS PureAir, DSS’s new wholly-owned subsidiary focusing on commercial and residential air purification markets.

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As per Grandview Research, the international air purifier market was worth $10.7 billion in 2020 and is expected to rise at a 10% compound annual growth rate (CAGR) from 2021 to 2028.

Puradigm’s proprietary, scalable purification solutions purify all air and surfaces in every room actively and safely. They can be tailored to fit any indoor facility, including residences, offices, classrooms, restaurants, gyms, hospitals, assisted living facilities, food processing facilities, and more, and include freestanding, wall-mounted, HVAC, and personal security systems.

Puradigm distinguishes it from other disinfection technologies (chemical washing, UV light, vaporized hydrogen peroxide) by producing vast amounts of Non-Thermal Plasma (NTP) particles that effectively purify all air and surfaces when people are present. Similar to a pin pricking a balloon, these strongly invigorated plasma molecules kill bacteria and viruses by piercing their cell walls. Downtime, chemical treatment practices, hazardous residues, room-clearing policies, staffing needs, and adverse side effects are also absent.

James Gabriel, CEO of Puradigm stated:

Puradigm is ecstatic to have DSS PureAir as a strategic partner in their global expansion. Puradigm’s distribution pipeline has grown by more than 500 percent in the last year, and this investment will enable them to speed up the launch of their product in a number of key markets around the world. They agree that their technology is vital for containing existing and potential pandemics and that it can significantly reduce pollution in indoor environments. Most notably, even in completely populated environments, their technology will operate continuously and safely.

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