Express Inc. (NASDAQ: EXPR) stock soared by 8.05% at last close while the EXPR stock price continues to rise by 9.29% in the premarket trading session. Express is a new, flexible, dual gender clothing and accessory brand that lets people get ready for every event. Express has always been a brand of the moment, delivering some of the most relevant and lasting fashion trends. It was established in 1980 with the premise that elegance, design, and value can all be available in one location.
What is happening?
Express launched its #ExpressReentry initiative and TikTok Hashtag Challenge on May 17, 2021 to help customers reconcile with style as they get back to their pre-pandemic everyday routines. Customers will register to receive a gift card to put toward their summer wardrobe from Express by sharing a TikTok video of the clothes they’ll be wearing when they get back to their favorite hobbies, along with the hashtags #ExpressReentry and #ExpressContest.
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The #ExpressReentry campaign’s TikTok part asks customers to share what they expect to wear on an upcoming summer adventure or while returning to one of their favorite activities. TikTok users will take part by searching for the custom sound #ExpressReentry – Tan France for Express, which includes question prompts asking video-makers to share where they are from, an event they are excited to return to, and what they will be wearing. Tan France will be commenting on TikTok videos starting May 17 and running until May 27. Once the contest period will end, the selected and eligible winners will receive a gift card to Express.
Sara Tervo, Express Executive Vice President, and CEO commented:
As we return to dressing for work, social events, and special occasions, the #ExpressReentry initiative is a way to bind the brand and their consumers through a mutual passion for design. TikTok is a cultural hub and a place of exploration, making it an ideal forum for this concept.