Fluent Inc. (NASDAQ: FLNT) stock plunged during pre-market trading. Here’s what has happened

Fluent Inc. (NASDAQ: FLNT) stock declined by 12.94% at last close while the FLNT stock price falls by 15.19% during the pre-market session. Fluent is a leading success marketing firm that specializes in building positive relationships between customers and brands. Fluent drives intelligent development plans that produce superior results by using our patented first-party network of opted-in customer profiles. Fluent was founded in 2010 and is based in New York City.

Financial Results

On May 10, 2021 FLNT announced its Q1 2021 financial results. Given below is the summary:

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  • Fluent has generated a revenue of $70.2 million in the first quarter 2021, which is a decrease of 11% compared to the first quarter 2020.
  • The net loss calculated by FLNT for the first quarter 2021 was $6.3 million or $0.08 per share.
  • The adjusted net income totaled fir the Q1 2020 was $0.4 million or $0.00 per share.
  • Also the adjusted EBTIDA for the first quarter 2021 was $4.7 million that represents 6.7% of revenue.
  • And lastly the Media margin calculated was $24.9 million, which is an increase of 45 compared to Q1 2020, and also it represents 35.4% of revenue.

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Ryan Schulke, Fluent’s Chief Executive Officer, commented:

Everyone at Fluent is pumped up as they work to drive their business’s transformation through the Traffic Quality Initiative. FLNT sees a simple, long-term strategic potential to radically improve customer engagement, increase Fluent’s brand loyalty with customers, and increase enterprise value for its stakeholders. FLNT’s first-quarter results were within their guidance ranges, reflecting the investments the company is making to realize its strategic strategy and role Fluent as a market leader.

The downfall being observed in FLNT’s stock price is mainly due to the financial results which are not as per expectations. Whereas Fluent expects a good comeback this year and is working towards it.

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