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Dick’s Sporting Goods Inc. (NASDAQ: DKS) stock surge during pre-market session. Let’s figure out why?

Dick’s Sporting Goods Inc. (NASDAQ: DKS) stock rose by 2.2% at last close while the DKS stock price continues to gain by 9.63% during pre-market trading session today. DICK’S Sporting Goods, which was founded in 1948, is a leading omni-channel sporting goods chain that sells genuine, high-quality sports equipment, clothing, shoes, and accessories. The corporation had 730 DICK’S Sporting Goods stores around the United States as of May 1, 2021.

What is happening?

In May, DICK’S Sporting Goods will launch one DICK’S Sporting Goods place, one Warehouse Sale location, and two locations of a new off-price store model called Going, Going, Gone!

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The retailer will also launch six redesigned Golf Galaxy locations and improved technology services in eight additional Golf Galaxy locations in select cities around the country, as well as new experiential “Soccer Shops” within existing DICK’S Sporting Goods outlets. Via the recruitment of full-time, part-time, and contract employees for the stores, these latest additions would offer nearly 110 jobs to the communities.

DICK’S Sporting Goods stores will feature top-of-the-line in-store facilities as well as unique products of clothing, boots, and equipment from DKS’s own premium brands, including DSG, VRST, Tommy Armour, CALIA by Carrie Underwood, Quest, and Fitness Gear, as well as prominent national vendors including Nike, adidas, YETI, The North Face, Callaway, and TaylorMade.

However,

DKS will also launch three stores, to provide accessibility to some of the nation’s most known sports products at fantastic prices at two Going, Going, Gone! locations and one DICK’S Sporting Goods Warehouse Sale location. Customers who have enjoyed buying at DICK’S Sporting Goods for years will be surprised by the latest Going, Going, Gone! stores, which will deliver unexpected discounts on unique items in clothing and apparel from the brands they have loved shopping for years. Throughout the year, these locations will offer substantial discounts.