The shares of Comscore Inc. (NASDAQ: SCOR) rose 6.29% to $3.55 in Thursday’s after-market session. Last trading session, Comscore stock lost -2.05%, closing at $3.34. SCOR stock traded for 0.72 million shares in the regular session, less than the average daily volume of 0.88 million shares for the last 50 days. The price to cash flow ratio of SCOR stock is 1261.68 and its price to sales ratio is 0.71. A strategic partnership with leading television carriers led to a surge in SCOR stock’s extended trading.
What was the partnership for?
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Media buyers and sellers trust Comscore to help them plan, transact and evaluate media across platforms. SCOR enables media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence by combining an array of digital, linear TV, over-the-top and theatrical insight data with advanced audience insights.
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Comscore announced yesterday that it had extended its commercial relationship with DISH Media to include SLING TV, a market leader in virtual multichannel programming distributor (vMVPD).
- Under the agreement, Comscore TV will continue to measure advanced ad and content placements across platforms.
- Under the expanded license, consumers’ privacy data will be protected and includes 1st-party matching rights so campaigns can be measured nationally correctly.
- For the first time, SCOR has been granted the right to conduct national-addressable measurements within DISH and SLING TV footprints.
What else?
In addition to the patented solutions to measure and report addressable advertising at scale offered by SCOR, which has become an industry leader in addressable admeasurement, Comscore (SCOR) will also continue to expand its position as the standard for addressable advertising measurement industry.
