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What Is Hurting Stitch Fix (SFIX) Before The Market Opens This Morning?

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In the premarket trades, shares of the leading online personal styling company Stitch Fix, Inc. (NASDAQ: SFIX) fell by 24.26% after the release of its quarterly financial results yesterday. During the quarter, the company made a y/o/y loss and experienced a decline in revenue per active client, which has been affecting the stock price now.

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What has happened?

As a personal stylist online, Stitch Fix offers a unique shopping experience for its clients by using artificial intelligence and human judgment to deliver one-to-one personalization with each order they receive. Stitch Fix was established in 2011 by CEO Katrina Lake. Millions of women, men, and kids have used the service to find and buy the unique fashions they like, and Stitch Fix stylists curated a collection for them by using algorithms and stylists.

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SFIX has released its financial results for the second quarter of the fiscal year 2021 ended January 30, 2021.

For the quarter:

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