The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company with the vision of creating a better-informed world. Company shares rose 12.8% in the after-hours on Friday.
Scripps is the country’s fourth-largest local TV broadcaster and operates 60 stations in 41 markets, providing quality, objective local news. Scripps’ national network reaches more than 90% of American households through the popular entertainment brands ION, Bounce, Grit, Laff, and Court TV Mystery.
What happened on the day…
With recent national events revealing a proliferation of information and misinformation, the News Literacy Project and The E.W. Scripps Company have again joined forces to launch a national campaign to promote news literacy and a free press’s role in American democracy.
The campaign coincides with the second annual National News Literacy Week, happening from Jan. 25-29. In addition to promoting news literacy as a critical skill, the week aims to provide citizens with the empowerment to act as informed citizens.
An animated video supporting the public service announcement will be displayed at Scripps’ 60 local television stations; Scripps’ channels on Court TV, Bounce, Laff, Grit, and Mystery; and promotions from the Scripps National Spelling Bee, Simplemost, and Triton Digital.
Advertising space is being offered to support the campaign by media partners of all sizes. Among the organizations committing space to the effort are the Associated Press, BuzzFeed, The New Yorker, The New York Times, NPR, ProPublica, Vox Media, The Wall Street Journal, The Washington Post, and members of the Local Media Association and Local Media Consortium.
Through the NLP’s social media channels and the NewsLiteracyWeek.org landing page, educators, students, and the public will be engaged throughout the week with quizzes, tips, and tools. A national news literacy conference is being held on Jan. 26 in partnership with CNN and a conference call on Jan. 25 at 3 p.m. ET and an online discussion on conspiratorial thinking.
Additionally, NLP will launch its NewsLit Nation educator network, which will help local educators advocate for news literacy to be taught in their local schools.