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Top 3 Social Media Stocks to Watch for in 2021

Here are the social media stocks to bet on as we head into the new year.

What else people have to do while they are socially distancing—staying at home. Of course, social media is the only way to stay in contact and reach out to the global ecosystem.


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In the past couple of decades, social media seems to have become a basic necessity for the residents of planet earth. Facebook is the one that truly defined the modern era of social media. Initially, we had platforms like MySpcae, Friendster, and Yahoo that taught us about social media.

Over time, the increasing popularity of social media has helped firms to grow that own social networks. For this reason, social medial stocks remain one of the favorites for investors in the stock market.

Let’s have a look at the three top social media stocks to watch for in 2021; considering the long-term potential.

Facebook (FB)

When you hear social media, the first impression goes towards Facebook. The social media deity, Facebook (FB) has the most active users with over 2.23 billion. The social networking platform record over two billion users each month, which is quite staggering.

Without any doubt, Facebook is a long-term investment; it’s just you wait for the right opportunity to invest in FB shares. The company acquired Instagram in 2012 and WhatsApp in 2014, two of the other most used social networks.

However, lately, the company has seen a reduction in demand for advertising. This is due to the increasing privacy cases againstthe company. Facebook’s majority of revenue comes from advertising. This particular scenario doesn’t bode well for the social networking titan.

Still, the pandemic may help the company to resolve these issues. Facebook can benefit from delayed court hearings and come up with a better plan to overcome advertising and privacy shortcomings. And, Mark Zuckerberg has done this before.

The CEO of Facebook said that they are making significant investments in their products and hiring to deliver an empowering experience to the community worldwide.

Facebook (FB) stock is a social media stock that should always be on your watch list.

Snap (SNAP)

Snap (SNAP) has had a great year so far, thanks to its social media network, Snapchat. The stock price of SNAP has been on a roll throughout this year. Snapchat is a popular social media platform and has grown even bigger in 2020. The pandemic impact has driven more users to Snapchat.

The new features in Snapchat filters have kept the users enthused. Moreover, the company has worked on its advertising policy and has increased its ads. This has helped the company to generate more revenue.

In the third quarter of 2020, Snapchat recorded an 18% incline in its Daily Active Users (DAUs) to 249 million. The revenue came in at $679 million, recording an impressive 52% increase from last year.

The CEO of Snap, Evan Spiegel highlighted that they are more focused to deliver value for the community and advertising partners. The company expects to continue the Q3 growth and make long-term investments in the coming time.

Pinterest(PINS)

Pinterest is a perfect platform if you are looking for something regarding your project, new ideas, or anything new to explore. This specialty of PINSmakes it unique among its counterparts. With people staying at home—they want to explore new things in their life—Pinterest provides the best opportunity to explore new things.

Pinterest (PINS) is a very catchy and interesting place to spend your time. The inspirational social media network recorded 26% more monthly active users (MAUs) and 35% higher revenue in Q1 2020. By the end of Q3, Pinterest’s revenue had jumped 58% and recorded a 37% gain in MAUs.

In the meanwhile, the company has added several new features to its app to improve the user experience. Pinterest now allows users to leave private notes regarding pinboards and look for content based on user preference.

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The company has updated the guidance for Q4 2020 with revenue expected to increase 60% year-over-year. Pinterest (PINS) has shown a lot of promise and for this reason, it’s one social media stock to look forward to in 2021.

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