The Christmas holidays bring a new wave into the stock market.
We are into that part of the year where retail sales boom. The holidays are almost there and people enjoy shopping during this time of the year. However, this year is different as the COVID-19 continues restricting people while being socially distanced.
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As people tend to buy different stuff such as clothes, toys, spirits, and other Christmas related presents, Investors keep their eyes on buying the best-performing stocks. The investment in the stock market during Christmas may bring you the biggest return of the year.
Here are the twobest stocks for investment during Christmas; considering the COVID-19 scenario and 2021 prospect.
Amazon (AMZN)
As the Christmas period turns around, most of the analysts go bullish on the e-commerce giant. Amazon (AMZN) sales shoot during the holidays, but this time it’s more interesting. The e-commerce sector has already skyrocketed this year due to the pandemic. Online sales have increased drastically over the past 7 to 8 months.
With COVID-19 restrictions, Amazon is recording more sales in Q4 2020 than ever before. Amazon is not just an ordinary corporation, it’s a revolution that has evolved in many sectors. It is an amalgamation of several industries.
However, we are talking about Christmas, so let’s be more straight forward and concentrate on Amazon’s e-commerce and streaming service.
According to a Survata survey in 2018, it reported that almost 80% of U.S. shoppers plan to shop on Amazon in holidays. This survey report is two-year-old, so we can assume that this year is going to record the most historical sales; with Q4 recording the highest.
Among 49 Wall Street analysts, 42 of them rate Amazon (AMZN) stock as a buy. According to CCN Business, the 46 analysts have a 12-month median price target of $3,800, with the highest at $4,500 and the lowest of $3,048. The median estimate reflects a mesmerizing increase of over 18% from today’s trading price of $3,214.18.
Walmart (WMT)
Walmart (WMT) stands right behind Amazon, especially during the holidays. According to Survata, in 2018, almost 57% of the shoppers turned to Walmart for shopping in holidays—right behind Amazon. So,Is it a stock to buy?
It’s hard to keep Walmart out of sight. After all, it’s the biggest company by revenue across the globe. The company is expected to generate over $550 billion in revenue for the fiscal year 2020. The strong Q3 earnings result have already placed Walmart in a commendable position.
Walmart is working on a major problem and is attempting to find a solution for it. The company is trying to solve pain-points of online shopping—the dreaded return—with a new service.
On Dec. 21, 2020, the retail giant announced it has signed a new partnership with FedEx. The company will offer a new service called “Carrier Pickup by FedEx”, through which the courier will pick up items shipped and sold by Walmart.com from customers’ homes. This service will be free for customers and will continue to operate after the busy Christmas shopping season.
This new service will attract more customers online and help Walmart to increase its sales by a commendable margin.
Among 37 of the Wall Street analysts, 27 of them have rated Walmart (WMT) stock as a buy. While the estimated median price for the 12months period is $150.87. This shows over 3% upside potential from the current price of $146.25.
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The picture of the world is changing with the influence of the pandemic. And, the e-commerce market is growing beyond expectations. Amazon (AMZN) and Walmart (WMT), these two giants are potential long-term investments with a billion-dollar market.
